Manager of Direct Marketing for the Carters family of brands; Carters, OshKosh B’Gosh, and Skip Hop.

My Role:

  • Managed Direct Mail Program for Carters, OshKosh, and Skip Hop with an annual circulation of over 100M.

  • Launched hyper targeted maternity packaging inserts generating 2000%+ ROI

  • Content & pagination planning in partnership with sales and merchandising departments

  • Built creative briefs for 30 printed campaigns per year

  • Executed circulation strategy and reported on segmented, incremental results

  • Planned and executed A/B/C creative testing strategies to increase incremental sales

  • Collaborated closely on creative execution and testing viability

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Skip Hop