My Role:

Led multichannel digital and brand marketing strategy and execution for Skip Hop B2C, B2B, and international distribution channels as well as Carters B2B

Drove double digit wholesale growth through optimization of brand, & PPC wholesale campaigns across top tier retailers

Optimized prospect strategy to acquire a high value audience, with above industry benchmark results in brand lift study

Built omnichannel media strategies driving scale, brand awareness, and acquisition, while increasing efficiency of ROAS

Spearheaded full re-brand & restructure of skiphop.com refreshing site aesthetic and improving UX and conversion

Ownership of 4 budgets totaling $20M+

Developed a multi-channel product Go-to-Market strategy to successfully launch 10-12 new products per year.

C-Suite visibility through strategy and performance presentations

Led a 4-person global marketing team

Close collaboration with creative director to develop creative strategy and execution

Primary lead for all agency relationships including PR, Influencer, Search, Organic & Paid Social, and Email

Managed design, planning, and logistics for International Trade Show Kind & Jugend in Cologne, Germany

Created an international brand marketing newsletter sharing insights and brand initiatives with distributors in 90 countries